Meta says Muse has over 10M users, with shopping a top activity | TechCrunch

Publisher Open Graph preview · TechCrunch ↗
THE TLDR

The short version

Meta's Muse app has surpassed 10 million users, with shopping being a significant activity. CEO Zuckerberg highlights user engagement and monetization strategies for the AI platform.

Key takeaways

  • Muse has over 10 million users in 40 days.
  • 25% of users engage with Muse daily.
  • Average purchase size through Muse is over $200.
  • Meta aims for Muse to be profitable as it scales.

Overall sentiment

Positive

The article reflects optimism about Muse's growth and engagement.

AI classification of the article’s tone. Coverage is limited to key financial and usage statistics of the Muse app from Meta.

Sources cited by the article

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