Google expands AI Search ads globally as core ad growth slows | TechCrunch

The short version

Google is expanding its AI Search ad features globally to boost revenue as core ad growth slows, reporting a 25% revenue increase in Q3.

Key takeaways

• Google's Q3 revenue reached $127.6 billion, a 25% increase.
• AI ad formats are being rolled out internationally.
• Search ad growth slowed to 12% year over year.
• AI searches are longer and more complex than traditional queries.

Overall sentiment

While revenue increased, core ad growth is slowing, leading to uncertainty.

AI classification of the article’s tone. Coverage limited to supplied data; no full article access.

Sources cited by the article

• third-quarter earnings ↗
• announcement ↗
• Gemini 4 Argon ↗
• one billion monthly users ↗
• Pixel 11 lineup ↗
• AI ↗
• Google Search ↗
• [email protected] ↗
• Register Now ↗
• Anthony Ha ↗
• The AI graveyard: a running list of projects and startups that didn’t make it ↗
• Uber puts all 30,000 employees on ChatGPT Work ↗
• Lucas Ropek ↗

These references were linked or listed by the publisher, then selected for relevance. They are distinct from our original-source citation.