As search traffic dries up, Reddit announces it's shifting to a logged-in experience | TechCrunch

The short version

Reddit plans to shift towards a logged-in user experience in response to declining search traffic due to AI impacts.

Key takeaways

• Reddit reported a drop in U.S. daily users from 53.2M to 50.7M.
• Search traffic referrals declined by over 1 million weekly.
• Revenue increased 53% year-over-year to $895 million despite user declines.
• The shift aims to increase ad targeting and personalization.

Overall sentiment

While the shift may enhance revenue and targeting, it reflects ongoing user declines and industry challenges.

AI classification of the article’s tone. The coverage is restricted to Reddit's recent announcements and financial performance.

Sources cited by the article

• third-quarter earnings call ↗
• impacting Google’s bottom line ↗
• to its new algorithmic “For You” feed, announced yesterday ↗

These references were linked or listed by the publisher, then selected for relevance. They are distinct from our original-source citation.