Adobe brings AI agents and new creative tools to Photoshop, Premiere, and Firefly | TechCrunch

The short version

Adobe is enhancing its creative suite with new AI features and tools at its MAX event, aiming to compete more directly with Figma.

Key takeaways

• New AI tools added to Photoshop, Premiere, and Illustrator.
• Firefly introduces a prototyping tool called Builder.
• Adobe releases a Model Context Protocol for interoperability with chatbots.
• Upcoming features include on-brand graphics and proactive AI agent assistance.

Overall sentiment

The article highlights significant innovative updates and enhancements to Adobe's products.

AI classification of the article’s tone. Coverage is based on reported product announcements and features from Adobe's MAX event.

Sources cited by the article

• Premiere, and Illustrator ↗
• One of its newer acquisitions, Topaz Labs ↗
• MCP is not a perfect standard and benefits frontier labs more ↗
• Adobe ↗
• Adobe Firefly ↗
• AI ↗
• photoshop ↗
• Register Now ↗
• Kirsten Korosec ↗
• Lucas Ropek ↗
• Meta acquires AI coding startup Conductor ↗

These references were linked or listed by the publisher, then selected for relevance. They are distinct from our original-source citation.