‘Synthetic twin’: Why Socceroo Cristian Volpato is the latest footballer to license his AI clone
The short version
Cristian Volpato has licensed his AI likeness to Callandor, joining a trend among athletes to monetize their digital identities amid increasing usage of AI in branding.
Key takeaways
- Volpato's AI image deal aims to control unauthorized use.
- Callandor will manage Volpato's AI likeness and brand deals.
- Athletes are beginning to secure their digital identities.
- The industry faces legal challenges regarding AI-generated content.
Overall sentiment
MixedThe article highlights both opportunities and concerns about AI usage in athlete branding.
AI classification of the article’s tone. Coverage is limited to an overview of AI licensing deals involving athletes like Cristian Volpato.
Sources cited by the article
- AFL tells Sportsbet to stop using players in AI-generated contentRead more ↗
- the future of image rights ↗
- used a deepfake video of Manchester United player Bruno Fernandes in advertising earlier this year ↗
- AI (artificial intelligence) ↗
- Football Australia ↗
- Computing ↗
- Reuse this content ↗
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