Datacentres are deeply unpopular – so the geniuses at OpenAI are rebranding them | Arwa Mahdawi

The short version

OpenAI is attempting to rebrand datacentres as 'compute campuses' amid growing public disdain and rising utility costs.

Key takeaways

• Datacentres are unpopular due to high utility costs.
• OpenAI's rebrand aims to soften public perception.
• Public opposition has become prominent in political discussions.
• Fox News has increased pro-datacentre coverage amidst backlash.

Overall sentiment

The article conveys criticism towards the rebranding effort and highlights public frustration with datacentres.

AI classification of the article’s tone.

Sources cited by the article

• majority of Americans ↗
• a lot of people blame ↗
• Business Insider ↗
• new analysis ↗
• at least 37 arrests ↗
• criminalisation ↗
• biggest talking points ↗
• increasingly nervous ↗
• Arwa Mahdawi ↗
• call it superintelligence ↗
• Opinion ↗
• AI (artificial intelligence) ↗
• Datacenters – US ↗
• comment ↗
• Datacentres ↗
• US politics ↗
• Donald Trump ↗
• OpenAI ↗
• Affordable Care Act ↗
• senators’ buttocks ↗
• opposition ↗
• the Intercept reported ↗
• Obamacare ↗
• power grab ↗
• petty infractions ↗
• Reuse this content ↗

These references were linked or listed by the publisher, then selected for relevance. They are distinct from our original-source citation.