AFL tells Sportsbet to stop using players in AI generated content
The short version
The AFL has ordered Sportsbet to cease using AI-generated content featuring players without consent, following player union complaints. This decision comes amidst new regulations against gambling ads featuring athletes.
Key takeaways
- AFL bans Sportsbet from AI player depictions without consent.
- Sportsbet's AI videos were age-restricted and aimed at engagement.
- Players' union criticized the use of AI imagery as a breach.
- Independent reviews suggest stricter AI regulations are needed.
Overall sentiment
NegativeThe article focuses on conflicts and criticisms regarding the use of AI in sports betting, indicating discontent.
AI classification of the article’s tone. Coverage limited to the supplied text regarding the AFL's directive to Sportsbet.
Sources cited by the article
- legislating to ban athletes appearing in gambling ads ↗
- AI (artificial intelligence) ↗
- Australian rules football ↗
- Australia sport ↗
- Gambling ↗
- AFL ↗
- breaking news email ↗
- daily news podcast ↗
- Sign up for the Breaking News Australia email ↗
- free app ↗
- Reuse this content ↗
- playing Wharfie Time in the final quarter of the 2026 AFL grand final ↗
- Ashcroft ↗
- news ↗
- 2018 speech from the US rapper Snoop Dogg ↗
These references were linked or listed by the publisher, then selected for relevance. They are distinct from our original-source citation.